Greg Scott

Executive Producer and Experiential Director specializing in large-scale cultural activations, immersive environments, and brand experiences that exist as physical space, incorporating deep storytelling and technology.

Over the past two decades, Greg has produced and led projects for global brands including Nike, LEGO, adidas, Showtime, Red Bull, Vans, Microsoft, and Topps—translating complex creative concepts into fully realized public experiences. His work spans festivals, fashion, gaming culture, luxury retail, live performance, and hybrid digital-physical installations.

Known for bridging creative ambition with operational clarity, Greg works closely with creative directors, artists, engineers, and brand teams to help create and transform ideas into environments audiences can actively participate in rather than simply observe. His approach emphasizes experiential storytelling, audience flow, and emotional resonance at scale.

In addition to commercial work, Greg is the founder of Workbench Creative, a multidisciplinary production studio, and User Friendly., an independent lifestyle brand exploring design, technology, and human-centered culture. He is also a music producer working under the artist name Loend, where themes of immersion and atmosphere continue into sound.