LEGO / Code Break
Gaslamp Park, San Diego
LEGO Code Break transformed downtown San Diego into a hybrid physical and digital gaming quest timed alongside TwitchCon. Participants engaged in a multi-day puzzle experience designed to unlock a massive vault containing gaming gear and LEGO sets inspired by Minecraft, Fortnite, and Sonic the Hedgehog.
Clues were distributed across both on-site activations and online channels, encouraging collaboration between in-person attendees and remote audiences. Guests built custom LEGO controllers, interacted with large-scale character builds, and followed narrative prompts leading toward the final vault reveal.
The experience blended gameplay mechanics with experiential storytelling, creating a shared challenge that extended beyond the event footprint and into the broader gaming community.