adidas / The Do-Over

The Do-Over began in Los Angeles over a decade ago to showcase hip-hop music and relaxed vibes as an alternative to over-hyped pool parties. The Do-Over stays cool by using word-of-mouth promotion while keeping the DJ unknown until the actual event. These parties have become a Sunday afternoon institution in LA and went international in 2011, bringing the party to cities such as Tokyo, Berlin, Auckland, and major US cities.

Big vibes deserve big sound — after The Do-Over partnered with our client, adidas, we proposed to use a custom void sound system unique to The Do-Over brand to be recognized as their signature sound. When you see that blue, you know you’re in for a treat.

Launching in Portland, the new sound system would follow the party, bringing sleek visual branding and massive sound to party-goers and music heads around the country.