Amazon Music Live Lounge / Stagecoach Festival

At the 2023 Stagecoach Festival, Amazon Music created a dedicated live lounge designed as both a functional retreat and a content hub within the festival environment. Positioned inside the vendor village, the space offered attendees relief from the desert heat while reinforcing Amazon Music’s role as the festival’s exclusive streaming partner.

The environment combined air-conditioned respite, device charging stations, interactive photo moments, and limited merchandise drops with ongoing live interview programming captured for Prime Video and Twitch distribution.

Operating as both hospitality space and production studio, the lounge bridged physical and digital audiences — allowing festival-goers to participate in real-time content creation while extending the experience to viewers beyond the grounds.