adidas for Prada / Tetracube

For the third chapter of the adidas and Prada collaboration, we developed an interactive product launch that merged kinetic sculpture with digital product access. The activation explored themes of play, innovation, and sustainable luxury while re-framing the traditional sneaker drop as a live performance.

At the center of the experience was the Tetracube — a robotic installation composed of synchronized mechanical arms programmed to respond to real-time winner selections through the adidas CONFIRMED app. Guests entered a digital drawing for the adidas for Prada Re-Nylon Forum Low, and throughout the weekend each selection triggered a choreographed countdown sequence announcing remaining pairs.

The installation transformed anticipation into spectacle, turning a transactional release moment into a shared physical event. Equal parts art object and hype engine, the Tetracube translated digital engagement into a collective audience experience.