Microsoft / Work Play Land / NYC + Chicago

The annual Microsoft consumer products press event with the overarching theme “Open House” was held at the Park Avenue Armory building. The event aimed to encapsulate a futuristic build out while promoting the balance of work and play through environment creation, showing you that it is possible to achieve this balance; to spend more time with friends and family and more time doing the things that are important to you.

We were chartered with creating an interactive and engaging experience that brought to life the new device experience while communicating the key benefits of the 6.5 Windows phone. The lines have blurred between work and play, and we wanted the press to experience Workplayland our way, by giving them a real-life experience of this balance by creating a surprising, adventurous, and interactive physical engagement. We knocked it out of the park.