adidas / NMD Launch / NYC
New York City
Just like the adidas NMD Immersive Photo Gallery Experience that took place in Los Angeles the month prior, adidas challenged New York street photographers to capture images reflecting urban exploration relating to themes that inspired the new shoe line. Photographer and curator Jonathon Mannion invited fresh New York talent to participate in the launch.
Drawing on the same elements as the LA iteration, the event included an impressive 3D projection map spanning the entire space with music provided by DJ TJ Mizell and fare and beverages by NYC’s “Sweet Chick”.