Nike Running / Influencer Kits

Nike approached Workbench directly with a proposal to design and produce an influencer seeding packaging concept surrounding the Holiday 2014 line of Running and Training gear. The kit needed to clearly extend the message of “Against All Elements” for Nike’s Holiday seeding goals.

Our team distilled the complex need to package an entire outfit for both men and women into a fun, accessible, and reusable package while showcasing Nike’s reflective “flash” material and state of the art thermal and moisture behavior of this exciting apparel line.