Vornado / Times Square 4K Screen Launch / NYC

Workbench was brought in by Second Story to produce and help creatively direct + curate the launch of the largest fixed LED screen in the world — think football field mounted on the side of a building in Times Square. We brought in artists from Universal Everything to create custom and interactive generative content to launch this massive feat in technological advancement.

Our exhibition also included designing and building out an interior space to host a media influencer event while showcasing the interactive capabilities of our created content and the screen itself. This included an open bar, passed foods, 3D projection mapped sculpture, DJ, presentation remarks, and an interactive tablet computer table connected to an 80” monitor for guests to interact and co-create with the media that would be played on the largest 4K LED screen in the world, just outside the door in the middle of Times Square NYC.