KIN Lounge / Coachella

Microsoft wanted their target audience to experience KIN in a big way while gaining social media followers in the process. We had to figure out how to create a space for the KIN brand and get people to go see a product that had only been officially public for four days when Coachella started.

Coachella provided Microsoft with a strong kick-off because of the festival’s massive accessibility to their target demographic. The KIN Lounge was an authentic, on-brand experience, complete with custom trapezoidal bleachers, milk crate chandeliers, recharge station, photo booth using the KIN itself, contests, and a personalized t-shirt station.