Dexter Kill Room / Comic-Con / San Diego

To amplify excitement leading up to the premiere of the new season of DEXTER, an Alternate Reality Game (ARG) was conceived and kicked-off with a live murder scene at the 2010 San Diego Comic-Con. The game unfolded into a full-blown immersive transmedia experience. Through SCVNGR, players at Comic-Con discovered a blood-smeared kill room attributed to a new serial killer, the Infinity Killer. While investigating the room, players found an infinity symbol written in blood with jumbled letters that spelled out the first clue.

Players also found multiple hubs of the ARG by cracking the code. This code directed players to the first of many websites that housed even more clues to discover and led players to join the serial huntress’s posse to become part of the larger crowd-sourced crime investigation to ultimately take down the killer.

Workbench was brought on to make the point of entry into the ARG a physical reality by scouting, designing, and producing the gruesome Kill Room and its characters. Working closely with Showtime, Modernista!, FBI consultants and Dexter’s special effects team, we not only created a successful point of entry, or “rabbit hole,” into the innovative ARG, but also managed to win Best Street Marketing Campaign of 2010 (LA Weekly).