NHL Jersey Launch / Las Vegas

The NHL and adidas partnered up to design new original uniforms for the league’s 31 teams, including the Vegas Golden Knights (the league’s newest team). To launch this partnership while unveiling the new threads, we produced a press event in Las Vegas with a few surprises.

We worked with stage designers to build a custom mechanical system, expertly hidden within the architecture of the installation, to reveal the jerseys with a bang, nodding to the “showstopper” theatrics Las Vegas is known best for.

The party included a performance from hip-hop artist Desiigner on the mic, comedian Russell Peters as our host, and additional support from Las Vegas’ own and beloved TV personality, Nathan Tannenbaum, as the Voice of God.