Windows Phone Launch / NYC

To illustrate the Windows Phone concept that people are central to the phoning experience, we erected a six-story smartphone in Herald Square. The key features of the Windows Phone were brought to life with a “Plants vs. Zombies” battle, demonstrating the device’s Xbox LIVE gaming experience, while a lunchtime concert by the band Far East Movement displayed the Music + Video Hub.

Finally, in the ultimate show of connectivity, a man proposed to his girlfriend inside the Me Tile of the towering phone.